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Using the Power of Infinity Recommendations to Increase Customer Engagement
In a previous blog post, we reviewed Oracle Infinity in depth. That post discusses Oracle Infinity IQ and how it “takes behavioral analytics to the next level, applying intelligence to your real-time...
View Article4 Tips on Excellent Influential Leadership
Many moons ago I heard this quote “If someone wants to do something they’ll find a way, if not they’ll find an excuse.” I wish I could properly attribute this, but I have no idea where I heard or read...
View ArticleBreaking Down Data Silos: Oracle’s Unity CDP as a Catalyst for Seamless...
In today’s hyper-connected world, customer expectations are higher than ever before when it comes to the marketing they’re willing to receive. Customers demand personalized experiences that are...
View ArticleUnleashing the Power of Content Intelligence: What It Is and Why It’s Important
As marketers, we know the value and importance of content and delivering it to our customers at the right time to increase the power of our campaigns and drive leads. In order to measure the success of...
View Article6 Areas to Focus Your Email Platform Monitoring
Many of us have been there. Maybe it comes in the shape of having no sign ups for a webinar… because an integration on the registration form is suddenly broken. Or even worse, your sales are down...
View ArticleCode Like a Boss Revisited: Successfully Using CSS in Email
Welcome to the next installment of our “Code Like a Boss, Revisited” series. Today, we’re going to focus on successfully using CSS in email. In my last post, we saw how it was beneficial to mainly...
View ArticleInspired Marketing: Hibu’s Antoinette Ward on Executing a Successful Digital...
Antoinette Ward, AVP Marketing Strategy & Delivery at Hibu, has over 20 years of marketing experience and works with her collective team to improve organic traffic, keyword ranking, SEO lead...
View Article5 Important Ways How Project Managers Can Lead Behind the Scenes
What happens when a project goes perfectly? Ask a Project Manager and you may be surprised by the answer. While the main objectives are to successfully launch a project on time, on budget, and within...
View ArticleUnlocking Personalization with Unity CDP with 4 Superpowers
Personalization is the key to capturing customer attention and loyalty. In this blog, we delve into how Oracle’s Unity CDP empowers marketers to deliver hyper-personalized experiences at scale. By...
View Article6 Ways to Use AI Now to Improve Your Marketing Results
I don’t know about you but I’m overwhelmed by all of the talk about Artificial Intelligence (AI) and what it could or will do in the future. Much of the conversation seems focused on whether AI will be...
View Article5 Common Attribution Models that Ignite Your Marketing Efforts
Defining how your marketing efforts are measured is a key focus for any marketing team. But how do you decide which of the attribution models you should use? Honestly, the answer is “it depends”. The...
View ArticleABM: Food 4 Thought An Introduction to Account Based Marketing
Are you familiar with the term ABM but not really sure what it means? Then keep reading for this is a quick primer on Account Based Marketing (ABM). Let’s start with something familiar that we all...
View ArticleWhich do you implement first and why – Marketing Automation or a Sales CRM?
“Which do you implement first and why – Marketing Automation or a Sales CRM?” I’ve heard this question many times during my 20 years in Sales and Marketing roles. There is no right or wrong answer and...
View ArticleProject Change Requests – 5 Things Project Managers Always Listen For
When it comes to making choices, there will be times when we want changes after making an initial decision. Maybe we’re returning a bench that didn’t work out in an entryway, or extending a hotel stay...
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Demystify SFMC Automation Activities
Are you just getting started with Salesforce Automation Studio, or have you used it for some time but are still confused as to which option is best? Were you thinking that “Automation” translated to...
View Article3 Essential Steps For Delivering Customized Content
Delivering customized content across channels has become the gold standard for modern marketers. Achieving this, however, is very complex given the number of touch points a customer has with a brand....
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3 Different Kinds of Responsive Layouts; Which One is Best for You?
Welcome back to Code Like a Boss, Revisited! So far, we’ve talked about getting started with HTML emails, and successfully using CSS with emails. Next up, we’ll get into responsive layouts, which is A...
View ArticleUnifying Data with Oracle Unity CDP
As we begin to get closer and closer to year’s end, marketers are setting their eyes on the next one and focusing on the challenges and opportunities that lay ahead. As we approach 2024, some of the...
View ArticleMy 5 Absolute Favorite Salesforce Marketing Cloud Features
Salesforce Marketing Cloud (SFMC) features to help you tailor personalized content & experiences in the customer journey. SFMC can encourage potential prospects and future customers to find...
View ArticleProject Intake Form: Create and Monitor Them in 3 Effective Steps
When thinking about project requests between different groups, what does that look like? Is it stopping by someone’s desk, making a quick phone call, sending an email noting all that something’s needed...
View ArticleHarnessing the Power of Anticipation Marketing
Anticipation marketing is a strategy that focuses on building curiosity, excitement and yes, anticipation, within a targeted group of potential customers. It’s used to generate “buzz” prior to a...
View ArticleInspired Marketing: Cornerstone Building Brands’ Erin Hopple on Building an...
Erin Hopple is the Digital Marketing Manager at Cornerstone Building Brands. She has extensive experience in leading innovative lead generation and digital marketing campaigns. With a focus on...
View ArticleWhat are Short and Long SMS Codes and 13 Tips for Setting Them Up
We work with many marketers in both B2B and B2C companies and one thing is for sure; most are evaluating, if not already doing SMS marketing aka text messaging. It makes good sense. We’ve all read the...
View Article5 Favorite Features of Marketo
In the market for a new marketing automation platform (MAP) or looking to learn more about the one you have? Each of the marketing automation platforms on the market have their pluses and minuses. The...
View ArticleWhere, Why, and When B2B Marketers Should Add SMS to Your Marketing...
SMS marketing is often overlooked by B2B marketers, but it can be a powerful tool for reaching and engaging with potential and existing customers. SMS messages have an open rate of over 98%, and...
View ArticleInspired Marketing: iHeartMedia’s Jake Dworkis on Internally Amplifying the...
Jake Dworkis is a seasoned marketing professional currently serving as the Vice President of B2B Marketing at iHeartMedia, a leading global media and entertainment company. Based in New York, Jake is...
View ArticleOracle Unity CDP and Eloqua: Tips & Tricks for a Seamless Integration
In the dynamic landscape of modern marketing, the ability to integrate and harness customer data efficiently is crucial for delivering personalized and targeted experiences. Oracle Unity Customer Data...
View ArticleIntent Data: 7 Steps to Harness the Power
Intent marketing is a digital marketing strategy that focuses on identifying and targeting potential customers based on their demonstrated intent or interest in a specific product, service, or topic....
View ArticleUsing Customer Data to Increase Trust
We live in a world that is constantly watching us. Almost everything we do is recorded or “on camera,” Alexa and Siri can seemingly hear our thoughts, and every move we make appears to be tracked. If...
View Article3 Great Benefits to Hybrid Project Management in Digital Marketing Projects
It didn’t seem too long ago that in the world of project management you needed to pick a side: Waterfall or Agile. It’s no wonder that digital marketing project managers felt a bit alienated with this...
View ArticleInspired Marketing: PathFactory’s Christine Polewarczyk on Crafting the...
Christine Polewarczyk is the Senior Vice President of Product Marketing and Research at PathFactory. Prior to PathFactory, Christine was the Vice President and Research Director of Content Strategy and...
View ArticleInspired Marketing Magazine – Winter 2023
At Relationship One, the thing we are most proud of is the success of our clients and partners. Nothing makes us happier than sharing stories of transformation and growth on our Inspired Marketing...
View ArticleMarketing Globally: 4 Focus Areas to Expand Your International Presence
Marketing for global audiences requires different tactics and strategies. In order for US companies to expand their marketing globally, marketers must invest time and effort into thinking differently....
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2023 Top Content
Welcome to 2024! Before we dive into the new year, let’s pause and appreciate all the incredible moments from 2023. We’ve gathered the best blog posts from last year to help us relive those...
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Top Content from 2023 – Part 2
Welcome back to our review of the top content from 2023! The other day we featured the first half of our top 10, and now we share the rest. Grab your coffee and hold onto your glasses for more reading...
View ArticlePersonalizing Channel Experiences and Journeys: 7 Strategies for Creating...
In today’s digital age, where customers have an overwhelming array of choices, businesses are faced with the challenge of standing out from the crowd. One effective way to do this is by personalizing...
View ArticleInspired Marketing: Oracle’s Stephen Streich on the Evolution Of Customer...
Stephen Streich is the Group Vice President of Product Management for Oracle Marketing. He brings over two decades of expertise in martech, adtech, and customer experience software. Known for his role...
View ArticleUnlock the Power of Marketing Attribution: Enhance Performance and Drive Revenue
Improving Marketing’s performance and impact on revenue is freaking hard. It’s an area of marketing that almost everyone struggles with and/or avoids. Why? Because it’s a challenge to measure the...
View Article5 Important Questions to Ask When Building an Effective Project Communication...
When a project request comes in, ideally scope is clear for the Project Manager to begin and lead the project management process: kickoff, requirements gathering, building, testing, deployment, and...
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Blending Online and Offline Interactions – How to Truly “do” Omnichannel
Blending online and offline interactions, often referred to as an omnichannel approach, can enhance the overall customer experience and help your business reach a wider audience. But marketing often...
View ArticleInspired Marketing: Maximizing Marketing Impact: How Eloqua Drives Revenue...
Dive into the world of sports marketing with Michaela Patt, the Marketing Automation Manager at Paciolan, Kaisha Excell, the Email Marketing Manager at the University of Notre Dame, and Gabe Merville,...
View Article3 Ways to the Next Best Action
If you or your family are fans of Frozen, you may remember the part in Frozen 2 when Anna breaks into her “The Next Right Thing” solo. At that point in the movie, she believes she’s lost her entire...
View Article4 Ways to Ensure the Quality of your Data
Whenever a client asks me “where do we begin?”, the answer is almost always “with your data.” Data is king and the quality of it in your marketing automation platform (MAP) will dictate the trajectory...
View Article8 Ways Artificial Intelligence Will Change Your Marketing
Artificial Intelligence (AI) is more than just a buzzword. It’s become an integral component of any conversation related to marketing strategy, automation, and execution. Most marketers agree that AI...
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eBook: A Marketing Geeks Guide to: Account Based Marketing
A Marketing Geeks Guide to: Account Based Marketing Are you a modern marketer looking to explore account based marketing (ABM)? Join Relationship One experts as they provide valuable insights on ABM...
View ArticleTop 5 Relationship One Apps to Enhance Your Oracle Eloqua Instance
Looking to streamline your Eloqua workflows? Utilize one of the Relationship One apps that are designed to do just that. This guide provides an overview of five of their most popular apps, covering...
View Article3 Ways Content Marketing Fuels the Sales Enablement Engine
Over the years, sales enablement has taken many different definitions. In its infancy, it was very inwardly focused. The sales team was primarily responsible for creating its own enablement. Tools and...
View ArticleSilent Gatekeepers: Understanding Email Filters for Successful Communication
Email stands as a foundation for both professional and personal communication, worldwide. But as our dependency on email has surged, so has the intricacy of the systems designed to manage and protect...
View ArticleAI Advances in Email Analytics and Reporting
As marketing grows and changes with advances in technology there is an expectation that the analytics and reporting mechanisms that go along with them will as well. While all marketing automation...
View ArticleCDP Assessment: 3 Proven Strategies to Evaluate a CDP
As the need to drive enhanced customer experiences accelerates, it becomes imperative for marketers to utilize data points across the customer’s journey. This includes online behaviors, purchases,...
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